As lead designer for Boeing’s CST-100 Starliner launch event, I directed the creative vision across multiple experiential environments surrounding the capsule’s launch to the International Space Station. The project transformed unconventional venues into immersive branded experiences for media, VIP guests, and NASA broadcast operations, including the Media Chalet, the Gantry Experience, and a reception inside the Kennedy Space Center. From environmental graphics and spatial storytelling to guest experience and wayfinding, the work required navigating complex logistical challenges and accelerated timelines while delivering a cohesive and impactful launch experience for Boeing’s most important audiences.