For Athenahealth’s annual Thrive conference, I designed a visual identity that balanced innovation with human connection. Under the client’s direction, I partnered closely with a 3D designer and creative director to build an immersive and cohesive design system.

We rooted the visual concept in the harmony between nature and technology—merging organic shapes and natural imagery with vivid neon accents. This blend represented Athenahealth’s commitment to shaping the future of healthcare while staying grounded in care and empathy.

My work spanned branding, digital and physical signage, and environmental graphics—each touchpoint contributing to a vibrant, unified attendee experience that celebrated growth, connection, and progress.